Viktoriya V. Blazheva · Serial intrapreneur
Become a W.E.A.L.T.H.Y. Intrapreneur
From spark to star, lead where you are. Evidence-based strategies for launching profitable ventures inside large organisations, from 15+ years of research and practice
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The Intrapreneur's Brief
Friday, 6 November 2026
What an intrapreneur should know today, picked from McKinsey, Knowledge at Wharton, Fast Company, Wired, TechCrunch and more
BCG
Corporate giants are staying on top longer. Should they feel safe?
BCG studied the 2,000 most valuable companies in 15 industries over 35 years and found that leaders now stay on top longer. The share of top-ten value held by newcomers fell from 24% to 13%. Still, 62% of top-ten firms dropped out at some point.
Intrapreneurship angle: Staying on top can make a big company feel safe when it is not. BCG warns that rivals often win by changing the rules, not by playing better. Intrapreneurs can be the people inside who try the new rules first.
Read at BCGMcKinsey
What AI can’t replace—and why it matters for value
In a McKinsey podcast, Stanford psychologist Jamil Zaki says pushing AI without care for people backfires. In one survey, 40% of executives thought staff saved at least eight hours a week, but two-thirds of staff said two hours or less. Another found 44% of Gen Z workers had sabotaged an AI rollout.
Intrapreneurship angle: Zaki says people take more creative risks when they feel their leaders have their back. If you run a new project, talk openly about what AI means for each person's job. Silence kills trust.
Read at McKinseyINSEAD Knowledge
Why it pays to do things differently
At an INSEAD webinar, the founder of waterdrop explained how the Austrian start-up grew into a €126 million business. It sells sugar-free cubes you drop into water instead of shipping heavy bottles. Selling direct gives it data from millions of customers to shape new products.
Intrapreneurship angle: Expert Tina Scheele said AI can shrink new-product timelines from years to weeks. Some big brands already use it to test recipes faster. Intrapreneurs can ask which industry habit they could drop, as waterdrop did with bottles.
Read at INSEAD Knowledge
Latest article
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"Failure Is Not an Option" Can Kill Your Business
Spend enough time in a big company and sooner or later you'll hear it: "Failure is not an option." It sounds strong and decisive. In...
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I’ll say it plainly: companies should stop saying "We are a family." It’s a cliché. It’s manipulative, even when the boss saying it means...
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Nobel-Winning Secrets: What Intrapreneurs Can Learn About Resilience and Life-Saving Innovation
Scientists make surprisingly good role models for intrapreneurs. Like intrapreneurs, scientists often work in large organizations such as...
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The Art of Stopping: Why Companies (and Employees) Need to Master the Brake Pedal
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AI Agents: Ferrari in a Garage and Other Top Trends to Watch in 2025
Welcome to 2025. Disruption isn’t just a buzzword anymore; companies are expected to do it. If you’re an intrapreneur, or a business trying...
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Intrapreneurship Lab is a platform for nurturing the entrepreneurial spirit within large organisations. It is written by Viktoriya V. Blazheva, a serial intrapreneur who has launched innovations for her employers and their clients over 15+ years of corporate career.
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